Photo: Ellis Hamburger, Business Insider
HTC just announced its sales forecast for the first quarter this year. It doesn’t look good.The company even admitted it’s getting spanked by Apple and Samsung. It also blamed poor sales of its LTE phones, those super fast “4G” devices you keep hearing about in Verizon and AT&T commercials.
First, let’s tackle why HTC’s LTE phones aren’t taking off.
Typically, when an LTE phone launches, it starts at $300. Carriers are expecting you to pay a premium on the phone for those 4G speeds. Instead, that price backfires, scaring customers to a cheaper phone. Then the price drops within a few months. We’ve seen this pattern over and over again, ever since Verizon first launched its LTE network last year.
So what’s HTC’s plan? And what should you do if you want to buy a new phone this year?
Luckily, HTC said a few weeks ago that it will offer fewer smartphones this year and focus on a handful of major releases instead.
That’s a smart move. HTC launched a ton of phones last year, many of them just minor upgrades to the model before it. It’s frustrating for customers who feel like their HTC phone is obsolete in just a few months. You don’t have to suffer through that if you buy Apple or Samsung’s flagship phones.
Later this month we’ll get a look at HTC’s early 2012 lineup when it shows off new phones at the Mobile World Congress event in Barcelona. Assuming HTC sticks to its promise, those will be the devices you’ll want to buy if you’re looking for a phone from the company early this year.
That will all start with the HTC Ville, a phone that’s rumoured to run the latest version of Android and boast some impressive hardware. If you’re an HTC fan, the Ville is the phone to hold out for.