American Idol‘s ratings are in decline and it no longer commands the high ad prices it once did, per Ad Age. In some demos, The Voice now dominates.
A report by the Pew Research centre has polled six companies that own 121 newspapers, and the results are abysmal. For every dollar that newspapers make digitally, they lose $7 in print advertising.
Dr Pepper Snapple Group has added 7Up, A&W, Canada Dry, RC, and Sunkist to its low-calorie 10 platform. This is its attempt to lure back recently absent soda drinkers with revamped, 10-calorie beverages.
Barneys Co-Op ditches a print catalogue and has gone digital for the first time.
JWT has laid off an estimated dozen employees in both its Dallas and Atlanta offices. A rep told Adweek that the cuts were “made to fit the staffing needs of our new chief creative officer,” Perry Fair, who started three months ago.
Elizabeth Coveney has joined Arnold Worldwide’s Boston office, leading its McDonald’s account.
Adweek takes a look at “All the President’s Admen.”
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