The app will allow the company to become less dependent on Google search traffic, which is important because a recent falling out with Google over a SEO-scamming scandal temporarily slashed the site’s visitors by 85%.
Genius app users can find the annotations of songs, poetry, or news items using traditional search, but the app can also use a Shazam-like audio recognition software and your phone’s microphone to automatically pull up lyrics on the spot when you play a song. You can also browse the music library on your phone to simultaneously listen to a song and read its annotation (no integration with streaming services like Spotify, yet).
Here’s what the inside of the app looks like:
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