RadioShack is trying to make a comeback this year, as shown in its amusingly self-deprecating ad.
The store welcomes your jokes that it’s stuck in the past (it still has “radio” in its name), but it is proclaiming that it’s a new company with a new outlook.
And it’s doing this by associating its old look with ’80s pop culture staples like Hulk Hogan, Alf, and the Ghostbusters:
Super Bowl viewers online seem to be enjoying pointing out all the references, and respect that RadioShack can make fun of itself.
Ad agency GSD&M produced the ad.
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