Radiohead Not Doing "Pay What You Like" Again?

Odd Radiohead story in yesterday’s New York Times: Venerable rock critic Jon Pareles explains the band’s much-discussed “pay what you like” stunt for its “In Rainbows” album, without mentioning that said stunt ended… yesterday.

We assume this has to do with a long lead time for the story: Pareles had to get access to band, travel to Oxford, arrange arty photo, etc… But still – it’s a newspaper.

But! Two excellent nuggets, buried in the back of the piece:

• After defending the “In Rainbows” stunt, Radiohead manager Chris Hufford makes it sound like a one-time only event, not a new paradigm. “This was a solution to a series of issues,” he tells Pareles. “I doubt it would work the same way ever again.”
• Hufford says he and his co-manager came up with the idea for the stunt when they were stoned.

Related: SAI Radiohead Coverage

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