Sources Say 48 Of 50 Radio Advertisers Want Nothing To Do With 'Limbaugh and Hannity' [THE BRIEF]

Rush Limbaugh

Good morning, AdLand. Here’s what you need to know today:

A high ranking source at Cumulus radio told the Radio Ink that 48 out of 50 advertisers gave orders to exclude “Rush and Hannity” from their packages. Of course the radio company that distributes Limbaugh’s show released a statement that that’s “completely inaccurate.” There was talk earlier this week that Limbaugh’s relationship with Cumulus was in danger given the major advertising boycott he incited after calling Sandra Fluke a slut on the air. The boycott allegedly cost ABC Radio $5.5 million.

Coca-Cola promises it will stop targeting children under the age of 12.

Mother made a pretty funny video about Mother’s Day.

Wrigley was pressured by the FDA to pull its caffeinated gum.

Paul Renner is joining Kirshenbaum Bond Senecal + Partners to lead the creative on the shop’s BMW account. He previously did some work on Volkswagen while at Arnold between 1998 and 2003. Renner then worked at W+K, Arnold again, and then Anomaly.

1.4 million people will be working in the mobile marketing industry by 2015, the Mobile Marketing Association says.

Yahoo and Microsoft renewed their search ad deal. It was first signed in 2009 and then again in 2011.

Previously on Business Insider Advertising:

  • This Insane Graphic Shows How Complex Marketing Technology Is Right Now
  • Target’s New E-Commerce Effort On Facebook Is Incredibly Complicated
  • The Man Who Turned Off Cookies In Firefox Doesn’t Care If It Hurts Advertisers
  • AD OF THE DAY: Old Spock Vs. New Spock In Audi-Mercedes Race
  • Amazon Took Down ‘Ex-Girlfriend’ Shooting Targets That Spurt Blood When Hit 
  • A Lot Of People Hate Diet Coke’s New ‘Skinny’ Vending Machine
  • JCPenney Redesigned Its Logo So Many Times Nearly Half Of America No Longer recognises It
  • If Being A mum Was A Job With A $60,000 Salary, Here’s What The Help-Wanted Ad Would Look Like
  • The 12 Most Extreme Craigslist Ads We’ve Ever Seen

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