Uber just partnered with the Times of India to grow in its largest market outside the US

RTR4HSEWReuters/Anindito MukherjeeUber is expanding in India.

Uber Technologies Inc, the online ride-hailing company, has entered into a “strategic partnership” with India’s Times Internet, as it looks to expand operations in its largest market outside the United States.

An Uber spokeswoman said Times Internet, the digital arm of the Times of India media group, would invest “well under” one billion rupees ($US16 million) in Uber, that is worth an estimated $US40 billion.

“The deal is centered around a commercial marketing arrangement accompanied by a small investment,” Uber said in a statement on Monday.

Under the agreement, Times Internet will work on promotions to increase awareness about Uber and also help the U.S.-based taxi company localise its services for India.

“India is one of our fastest growing markets … where we are investing heavily in continued growth,” Uber’s chief executive Travis Kalanick said in the statement.

The deal comes at a time when Uber is battling regulatory ambiguity over how it will continue to operate in India’s capital city, where it was banned following criticism over screening of its drivers after one of them was accused of rape in December.

Uber, however, resumed operations in the city after applying for a radio taxi licence in January. Its application is still under review. Uber currently offers services in 11 Indian cities including New Delhi.

This article originally appeared at Reuters. Copyright 2015. Follow Reuters on Twitter.

NOW WATCH: We Did The Maths: Is Uber Really Cheaper Than A Taxi?

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.