Qwiki, a video startup that launched two years ago on stage at TechCrunch Disrupt, has landed a big search deal with Bing.Bing, which owns ~ 30% of the search market, will show Qwiki videos as the second result on all relevant search pages, just below Wikipedia.
For example, if you search M.I.A. on Bing, the Wikipedia listing is the first result. The second is a link to a Qwiki video. If a user clicks the Qwiki link, a short clip pops up that visually explains M.I.A.
“We like to try new things and we want to see how users will react to Qwiki,” says Bing’s Principal Development Lead, Franco Salvetti. “There’s a bit of magic when you see a Qwiki video for the first time. It’s visually a different way of presenting information.”
The Bing/Qwiki deal has been in the works for some time. We first learned about it more than one year ago.
“It’s always been our vision to create a ‘play’ button search engine. Two years later we have it,” says Qwiki CEO and founder Doug Imbruce. “In the future, we want to turn all search results into Qwikis.”
In addition to the Bing news, Qwiki is announcing the public launch of its self-publishing product today.
Essentially, Qwiki has created a much simpler iMovie experience on the web. It turns bloggers into news anchors by letting them quickly combine photos, videos, text and voice-overs into one short clip.
Users can select six frames for their Qwikis — tweets, Flickr photos, maps, YouTube videos or URLs. Users can also record voice-overs via webcam and time the six frames to their words. Qwiki adds in simple flash animations, like zoom-ins, to make frame transitions smoother. The entire publishing process takes about 3 minutes.
Until now, vlogging has consisted of people talking into a camera, like iJustine. Qwiki turns video-blogging a rich-media experience. All video bloggers become more like news anchors; self-produced Qwikis can be embedded on any blog, like Tumblr.
Here’s what one fashion blogger, Shea Marie, has been able to produce on Qwiki in minutes. Here, she explains through words and photos how to wear white on white: