CBS’s Quincy Smith: Hulu Strategy a Waste of Time, Money

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Forbes.com interviews CBS Interactive head Quincy Smith.  CBS, in our opinion, continues to have the most enlightened web strategy of the traditional networks–in large part because of Quincy.  Key points:

  • Goal is open syndication of content: multi-partner, nonexclusive, anytime, anywhere–not to force everyone to visit cbs.com [which they won’t]
  • Internet users want to watch clips, not full-length shows.  This probably won’t change: Given choice between at plasma TV and a laptop, most people will pick the TV.
  • Successful clip production is about more than just chopping down TV or showing promos–there’s an art to it. [Note: This means extra talent and extra cost]
  • Each of CBS’s major portal partners has particular demographic strengths; one size won’t fit all.
  • We’re still talking with MySpace about portal partnership.
  • We’re still talking to Hulu, but don’t understand why they are trying to build a destination site.  It’s a waste of time and money and a distraction.
  • We’re still working with iTunes but want more control over pricing–just like everyone else.  We’re grateful to NBC for fighting that war for us.
  • Most big media is still suffering from delusion that if sites don’t get their content, the sites will die.  Keep dreaming.

See Also: Hulu Said Buying Chinese Video Startup: Good Move, Hulu: NBCU-News YouTube Killer Has A Name, Problems