Qantas is set to unveil major changes to its Frequent Flyer scheme, in what it has described as “the biggest overhaul to the airline’s loyalty program in its 32 year history”.
Qantas Loyalty chief executive Olivia Wirth and Qantas Group CEO Alan Joyce will announce the changes at a press conference in Sydney on Thursday morning.
The airline is being tight-lipped on the announcement, which is expected to involve how members earn and use points.
As well as from booking flights, Qantas’ 12 million loyalty members can earn points shopping at retailers including Woolworths, David Jones and Caltex service stations, and for any spending on co-branded credit cards.
The business has recently launched its own Qantas Money credit cards, and health and life insurance products.
Qantas’ loyalty division made a $372 million profit last year, which is close to half what it made from its entire domestic airline business.
The airline has been tinkering with ways to make it easier for members to use their points, with a common complaint being that there are not enough seats available to be booked just with points.
For example, Qantas will operate a flight from Melbourne to Tokyo in October where an entire A380s will be available to book with frequent flyer points. That will be the first of a series of dedicated “points plane” flights.
This article was originally published by the Sydney Morning Herald. Read the original here.
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