AD OF THE DAY: Wheat Thins Trigger An Existential Crisis For A Puppet Locked In A Mental Institution

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John the puppet loves crispy Wheat Thins.

So much, in fact, that this ad sees him checked into a One-Flew-Over-The-Cuckoo’s-Nest-style psychiatric ward to battle his crazed addiction. It’s the latest in Nabisco’s “Must Have Wheat Thins” campaign, which turned out a Super Bowl spot¬†this year.

John the puppet stares vacantly out of a barred window. “You’ve got to let it go,” says the doc. “You can’t eat Wheat Thins, John. You’re a puppet.”

It turns out that a puppet trying to eat crackers is pretty funny.

The agency is Being NY: 

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