Publishers Woo a Pop-Tart

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Beaten-down publishing executives are recycling their Diet Pepsi cans to scrape up the JFK-LAX airfare to hear whether Britney Spears’ Pop-Tart tell-all is worth a big bet.

The industry has been ravaged by layoffs and cutbacks of every stripe, but they are travelling west to compete for the deals in an old-fashioned beauty contest.

According to the well-sourced former Publisher’s Weekly boss, Sara Nelson:

“Top editors, including Dutton’s Brian Tartt, Spiegel & Grau’s Julie Grau and HarperCollins’ own Carrie Kania, will be taking meetings with Spears and her agent, William Morris’ Mel Berger. Morris co-head Jennifer Rudolph Walsh is said to be the chaperone.”

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