Publishers Going Nuts For Books Based On Low-Effort Blogs


Increasingly, popular and/or silly blogs are the basis of book deals.

Publishers are going crazy for blogs that take a “lazy, Tom Sawyer approach to authorship” like the hilarious “this is why you’re fat,” reports the New York Times. Come up with a catchy idea, start building a critical mass of readers, and soon people are sending in submissions and the content creates itself.

“Fat” co-creators Jessica Amason and Richard Blakeley scored a six-figure book deal only three weeks after their blog’s creation.

Just a few of the sites already in print or being readied for publication:

  • This is why you’re fat
  • Stuff white people like
  • I can haz cheeseburger
  • Pets who want to kill themselves
  • Postcards from yo momma


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