Publishers have been waiting for Apple’s tablet device for months. Now it’s finally here.
From Time to Hearst, publishers are prepping digital versions of their magazine so apps are ready for iPad shipping day, which comes in two months.
They have work to do. But some titles already have demos. What kind of whizzy mobile magic have they whipped up so far?
Wired worked with Adobe to create this demonstration of a tablet app at their pop-up store last year. Warning: Turn down your volume, it was a little loud there. Users can flip through content and ads, but there's also an interesting section about 30 seconds in the video that shows how they can interact with a map. Adobe is working on creating a format that all Conde titles can use, according to Peter Kafka at MediaMemo. Executives say they want some of these ready for iPad shipping day in two months.
GQ's digital version of their magazine on the iPhone and iPod Touch will be very similar to a tablet app. Since GQ's December 'Men of the Year' issue debuted as a $2.99 iPhone app in mid-November, it has sold 6,641 times. The January issue's app, however, has sold for $2.99 more than 12,000 times, according to Conde Nast.
The New York Times's early version of their tablet app looks a lot like Times Reader 2.0, their Adobe-powered application designed for tablets and laptops. The Times team is working on customising an iPad app. Details about pricing and ad models aren't available yet. But Times Reader costs $3.45 a week and is free for print subscribers.
Hearst's Esquire has an iPhone app that could look a lot like a tablet app. It currently sells for $2.99.
Which other magazines are preparing for shipping day?
Golf Digest is debuting a demo today.
Condé Nast's Vogue and Vanity Fair have them in the works. We also hear Condé Nast traveller is building an iPad app.
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