Publicis Groupe, one of the “big five” ad agency conglomerates, which is based in Paris, is acquiring New Jersey-based Rosetta Marketing Group for $575 million in cash, plus an earnout for the top executives of the company.Rosetta is specialised in online and digital marketing, with projected revenues of $250 million this year and 23% growth rate.
The acquisition will bring Publicis’ share of digital revenues to 30%; the company has a goal of reaching 35% by 2013.
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