Publicis Lauches "Insight Factory" One-Stop Ad Shop

Sounds wonderful. We imagine it will be less compelling in practice.

The Guardian:

Publicis Groupe is to launch a “one-stop” collaborative advertising model to offer media, digital and creative services across its Leo Burnett network.

The so-called “open architecture model”, to be officially known as the Insight Factory, will pool services from ad agency network Leo Burnett, media operation Starcom MediaVest and digital operation Digitas…

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