After acquiring the remaining 51 per cent stake in Bartle Bogle Hegarty, Publicis Groupe is now the whole owner of the London-based shop. Ad Age reports that BBH made $164 million in global revenue last year.Adweek reports that Google is testing out its own ad verification tools within DoubleClick, which would rival companies like AdSafe, AdXpose, and Double Verify, that could be available in as soon as a month from now.
Here’s how the Dollar Shave Club ad got 4 million viewers in one week.
A 33Across survey says that 80 per cent of American advertisers think that Facebook is less important than the rest of the internet.
Following a very lengthy review period, Southwest Airlines has finally selected TBWA/Chiat/Day as its agency of record. This came two months after Arnold, Leo Burnett, and Deutsch LA also presented their creative ideas.
Esquire has created a trailer for its August issue.
NASCAR and various official partners, including UPS and Goodyear, are celebrating this Independence Day weekend by honouring active American service people and veterans. Learn more about what they’re doing here.
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