A reader of Rupert Murdoch’s tabloid The Sun would normally find something like this on Page 3:
Except the UK’s censorship laws allow readers to see the model’s bare breasts and panties. It’s a trashy tabloid tradition that’s been going on for over 40 years, despite protests from some women’s groups.
But today’s lusty readers would have found this instead:
The reception to the ad on Twitter has been overwhelmingly positive, with Sun fans and critics alike commending Sony for the joke:
Diehard Page 3 fans’ disappointment would be short-lived, however, since agency Manning Gottlieb OMD secured the spot by bumping Rosie to page 5.
Business Insider Emails & Alerts
Site highlights each day to your inbox.