This Site Was Supposed To Store Your Memories, But Now It's Going Under

head scratching kidAmnesia.

Photo: flickr: SAN_DRINO

Before most even knew about InterActiveCorp’s social network, the memory site announced that it will shut down at the end of January and urged current users to export their memories.I got a preview of the product back in July. It looked good, but the idea of having to answer random questions about my life never really resonated, and it was too disconnected with my social networks.

It’s not surprising that Proust is shutting its doors, now that the private social network app Path and Facebook Timeline are all about preserving memories. So now, whatever memories users shared on this social network are encouraged to save those memories before they disappear. Ironic?

Liz Gannes at All Things D posted IAC’s statement, regarding the closure of the site:

Since its launch in 2010, Proust slowly gained users but did not result in an associated revenue substantial enough to maintain operations. We explored several strategic options for Proust, but decided that the best option was to fold its assets into IAC.

The site was part of Barry Diller’s IAC/InterActiveCorp, which also funds Vimeo, The Daily Beast, and The site was founded by Tom Cortese and Jason Fotinatos in 2010.

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