Programmatic Ad Spending Is Exploding, Driven By Major Investments In Video And Mobile

Automated ad buying and selling tools are increasingly driving digital ad sales in the U.S. That means less human-mediated, manual sales, and more opportunities for ad tech specialists to gain a share of ad spend.

A new report from BI Intelligence finds that mobile and video will see the biggest growth in spending. By 2017, more money will be spent buying mobile and video ads via real-time bidding than will be spent on desktop display real-time bidding ad inventory.

In the report, BI Intelligence looks at all the numbers and explores the drivers of programmatic adoption.

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Here are some of the key takeaways from the report:

The report is full of charts and data that can easily be downloaded and put to use.

In full, the report:

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