PROFESSOR: Wake Up Fashion Industry, We Don't Need More Clothes

model runway

Photo: Anton Oparin / Shutterstock

The fashion industry is mired in crisis. The global economy is struggling, there’s no end in sight for the European slowdown and the end of cheap Chinese manufacturing is approaching.Alvaro González-Alorda (@agalorda), a professor of Innovation at ISEM Fashion Business School in Madrid, Spain, has created a presentation which dives into nine important questions facing the fashion industry as it tries to fight its way through the bog.

One big conclusions he comes to is that consumers don’t need more clothes. They’re just fine as they are.

“By the ‘end’ of the crisis, our approach to fashion will be more rational,” he says in the presentation. “What used to be considered as a celebration, nowadays may be regarded as plain obscenity.”

He discusses four topics in the slides: the effects of global uncertainty, new supply chain constraints, the change in the consumer shopping mood and the new opportunities that have popped up for the industry. 

Check out González-Alorda on Twitter, Slideshare and join the conversation at Fashion Open Class

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