Good morning, AdLand. Here’s what you need to know today:
Procter & Gamble is opting out of paying for display ad campaigns, which leaves more spending money on a new endeavour: eye-tracking. P&G and eye-tracking firm Sticky just announced a European partnership. Sticky uses webcams to record how people view web pages.
Barbie has a brand new marketing campaign: She’s taking trip across 14 U.S. cities to find a new house. Bye bye, Malibu.
Are Camel’s new cigarette ads targeting young people?
The New York Times plans to do even more native advertising.
Carnival Cruise Lines has had a rough couple of years. The company is now looking for a new media agency. Adweek reports that Havas Media, the incumbent, is not defending.
Previously on Business Insider Advertising:
- Actually, Beyoncé WAS Totally Photoshopped In This Ad
- This Is The Mixed-Race Cheerios Ad All The Idiots Are Complaining About
- Pinterest Will Test Advertisers’ Tolerance By Allowing Artistic Nudity
- Beyoncé Outraged That H&M Intended To Photoshop Her Bootyliciousness
- Twitter Is Launching An Ad Exchange
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