Procter & Gamble Wants To Track Your Eye Movement [THE BRIEF]

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Good morning, AdLand. Here’s what you need to know today:

Procter & Gamble is opting out of paying for display ad campaigns, which leaves more spending money on a new endeavour: eye-tracking. P&G and eye-tracking firm Sticky just announced a European partnership. Sticky uses webcams to record how people view web pages.

Kmart’s “Big Gas Savings” ad has done better than “Ship My Pants.”

Barbie has a brand new marketing campaign: She’s taking trip across 14 U.S. cities to find a new house. Bye bye, Malibu.

Are Camel’s new cigarette ads targeting young people?

The New York Times plans to do even more native advertising.

Carnival Cruise Lines has had a rough couple of years. The company is now looking for a new media agency. Adweek reports that Havas Media, the incumbent, is not defending.

Previously on Business Insider Advertising:

  • Actually, Beyoncé WAS Totally Photoshopped In This Ad
  • This Is The Mixed-Race Cheerios Ad All The Idiots Are Complaining About
  • Pinterest Will Test Advertisers’ Tolerance By Allowing Artistic Nudity
  • Beyoncé Outraged That H&M Intended To Photoshop Her Bootyliciousness
  • Twitter Is Launching An Ad Exchange

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