Procter & Gamble experienced a “digital emergency” over its employees’ timewasting use of Netflix, Pandora, YouTube and Facebook at work, the Cincinnati Enquirer reports.The company was moving more of its management systems online, but found something holding up the digitization process: the computers were going really, really slowly.
The Enquirer got a hold of an internal memo about the problem, “requiring immediate intervention,” and:
When P&G’s IT sleuths investigated … they found something surprising:
More than 50,000 YouTube videos were being downloaded from company computers every day. Along with watching videos, P&Gers were listening to 4,000 hours of music a day on Pandora, the personal playlist Web site.
It’s not “surprising” that people are watching cat videos at work. But it’s enough of a problem that the memo also estimated it would cost $15 million a year to increase the bandwidth to accommodate the “not business critical” internet consumption.
P&G decided YouTube and Facebook were necessary for business, but Netflix and Pandora are now banned at the company. P&G is in the middle of an efficiency drive that has already cost 5,700 jobs after deciding it could cut marketing costs by utilising digital media.
Some of the Inquirer’s commenters were dismayed that the Pandora users were “lumped in with the YouTube users as slackers,” because it is possible to listen to music while working.
Ad Age reported that Pandora and Netflix competitors including Hulu, Spotify, Amazon, and Vudu are safe for now, as are other bandwidth guzzlers:
Some of P&G’s biggest bandwidth spikes have come during sporting events such as the World Cup. But as the company is a major global sponsor of the Summer Olympics, don’t expect P&G to pull the plug on the upcoming London games.
If anyone has a copy of the memo, forward it along to [email protected] Tips are always appreciated!
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