- Snyder’s of Hanover and Captain Lawrence Brewing Company teamed up to pair a 27-ounce canister of pretzel rods with a 5-litre keg of special Oktoberfest brew.
- The keg will be on sale for $US49.99 on Captain Lawrence’s website starting Wednesday.
- It will also be available to purchase at Captain Lawrence’s taproom in New York.
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This October might look a little different than previous ones â€” but you can still celebrate Oktoberfest at home.
This year, snack company Snyder’s of Hanover teamed up with the Captain Lawrence brewery to bring fall celebrations to your door with the limited-edition Snyder’s Pretzel Keg.
The keg is complete with pretzel rods and a special Oktoberfest brew
This winning combo features a 27-ounce canister of Snyder’s of Hanover’s baked pretzel rods and a 5-litre keg of Captain Lawrence’s Marzen Style Oktoberfest Brew.
The beer features notes of toasty bread, honey, and a hint of chocolate. Scott Vaccaro, Captain Lawrence founder and brewmaster, called it the perfect accompaniment to Snyder’s of Hanover’s pretzel rods.
He said that this collaboration was created to help consumers feel as though they went to Oktoberfest without ever leaving their homes.
The keg will be available for purchase for $US49.99 at SnydersPretzelKeg.com starting Wednesday at 2 p.m. EST.
Visitors to the Captain Lawrence taproom in Elmsford, New York, will also be able to purchase this special combination while supplies last.
This isn’t the first time iconic snack brands have teamed up with alcohol labels
In 2019, Cheez-Its partnered up with House Wine to create a limited-edition box that combined the cheesy crackers with 20 glasses worth of red wine.
The House Wine blend contained a blend of 50% cabernet sauvignon and 50% merlot to pair with that cheesy, crunchy goodness.