- Pretty Little Thing became the subject of a viral tweet when a customer named Alisha discovered the bikini she ordered was for “poolside posing only.”
- She said she noticed the dye trickling down her legs when the fabric was wet, prompting her to reach out to the brand.
- Alisha was initially told by a customer-service representative from Pretty Little Thing that the bikini was not meant to be worn in the water.
- Alisha posted screenshots of messages with a customer-service representative showing that the brand eventually gave her a refund and offered a code for 40% off.
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Summer is right around the corner, which means many brands are releasing their latest bikini designs. While Pretty Little Thing has become known for its accessible takes on popular trends, a customer was in for a surprise when she found out the bikini she purchased wasn’t actually meant to be worn in the water.
Alisha, 22, tweeted about her experience last week, showing her followers what happened when she attempted to hand-wash the £60 ($US76) set.
“Be cautious when buying SWIMwear from @OfficialPLT this summer because it’s only for ‘poolside posing’ and they will still charge you £60 a set, absolutely laughable,” she wrote in the tweet, which has been retweeted more than 25,000 times.
Alisha’s photos in the tweet show that dye in the fabric ended up bleeding into the water. After reaching out to the brand with a complaint, Alisha was notified by a Pretty Little Thing representative that the bikini’s description specifies it’s for “poolside posing only.”
“Great to hear that you love the bikini but on the website it does say that the set shouldn’t be worn in water and the colour may transfer,” the representative said in a message in a screenshot included in Alisha’s tweet.
Alisha told BuzzFeed News that she first noticed something was off when she wore the bikini to the spa. She said that while using the spa’s shower, she noticed dye trickling down her legs, and it ended up staining her skin and towel.
She said that the brand initially advised her to hand-wash the item before using it but that she had a sink full of awful-smelling dye when she did.
“I keep all my accounts on private but I decided to make my twitter open so I could warn other girls,” she told BuzzFeed News. “I’ve had a lot of people say they’re sending theirs back or will be cautious in future and read the small print like I epically failed to do.”
The tweet quickly went viral, with people calling the design “IG MODEL COSTUME WEAR” and questioning the functionality of a bikini that cannot be used for swimming.
Pretty Little Thing seems to have removed the design from its site, but there were still others with the “poolside posing only” description as of Tuesday.
The brand provided the following statement to INSIDER when asked about its “poolside posing” designs:
“PrettyLittleThing does advise customers on the styles which we do not recommend be worn for swimming. These are highlighted as ‘pool side posing’ only and are designed for day/evening wear holiday dressing/pool side posing. If customers are unsure, our customer service team are available to advise further on which styles cannot be worn for swimming.”
Alisha also said in a follow-up tweet that the company had sent her a full refund and offered a code for 40% off.
Alisha did not immediately respond to INSIDER’s request for comment.
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