When it comes to scaling your company, “there is not a one-size-fits-all approach.”
That’s according to Deepak Hegde, associate professor of management and organisations at New York University. Hegde also directs Endless Frontier Labs, which helps technology and science startups scale.
For one startup, Hegde said, scaling might mean locating a large-scale manufacturing facility to get a product out to wider markets. For another startup, scaling might mean hiring a sales team. Whatever your company’s challenge, you’ll need a customised plan of attack – plus the willingness to experiment.
We asked Hegde and several other entrepreneurship researchers, founders, and executive coaches, to outline the fundamentals of growing a business.
Subscribe below to read about their best practices – and the most common pitfalls to avoid.