Apple COO Hints At Cheaper iPhone, Saying, We Don't Want To Be For "Just The Rich"

tim cook

Photo: AP

Apple COO Tim Cook strongly suggested we will see a cheaper iPhone in the near future in an interview with Bernstein analyst Toni Sacconaghi.Cook says Apple is doing “clever things” to attack the prepaid market, because he wants Apple to be “for everyone,” not “just for the rich.” Cook also recognises “price is big factor in the prepaid market,” but Apple is not “ceding any market.”

He also says Apple has been driving into China which is “a classic prepaid market.”

Add it all up, and sure sounds like Apple is ready to drop some sort of cheaper phone to open up the markets it can address.

One other thing of note from Sacconaghi: He says Apple CFO Peter Oppenheimer said Apple would not let carriers dictate terms, which Sacconaghi says reinforces, “the notion that Apple might be willing to act to disintermediate carriers with a soft-SIM.”

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