Premium Ad Rates Down, Too

More gloomy news on the online ad front: JP Morgan analyst Imran Khan says premium ad rates were flat to slightly down in the third quarter. Earlier today, the Rubicon Project reported non-premium, ad network inventory was down 11% from the second quarter to the third.

More data points from Khan’s report, highlighted by PaidContent:

  • Display advertising will be up 11% year over year in 2008 and 6% in 2009, says Kahn, who in September figured 14% for 2008 and 16% for 2009. We think even that’s optimistic and expect  overall display ad revenues to decline next year.
  • Search spending stayed strong in Q3.
  • JP Morgan now says US search revenues will grow 23.4% in 2008 and 17.3% 2009, down from earlier estimates of 27.4% and 25.5% year over year growth.
  • Global search will grow 34% year over, not the 36% JP Morgan previously estimated.

See Also:
Ad Net Rates Dropped 11% In The Third Quarter

Microsoft Lays Off 40 At Interactive Agency Razorfish (MSFT)

Let’s Be Serious: Online Display Ads Will Fall Sharply In 2009

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