They once referred to horse racing as “The Sport of Kings.” Well apparently when a royal sport falls, it falls hard. How do we know?
Let us introduce to you the new mascot of the Preakness: Kegasus.
Yes, Kegasus. He’s a half-horse, half-man with a prominent beer gut being touted as “Part champion Thoroughbred, part infield fan and all party manimal” and he’ll be featured in the Maryland Jockey Club’s marketing campaign for the 136th running of the Preakness Stakes.
Kegasus exists to promote Infieldfest, a party being held at the Preakness for race-goers on May 21st. And evidently, it’s pretty amazing, since promoters are describing it as “An event so spectacular, we accidentally ripped a role in the fabric of awesomeness and out stepped a freaking Centaur.”
He even has a backstory. Kegasus was conceived in the back of an El Camino when waitress Shelly McDougal fell in love with Preaknesius, God of Thoroughbred Racing.
What’s in it for the fans? There’s a Mug Club, which for $20 allows access to all infield party areas and includes a souvenir mug and unlimited refills. And there’s events too, like the Jagermeister Cornhole Tournament, a bikini contest, and beach volleyball games.
Guess they learned their lesson.
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