The richest and most successful author in the history of the world (basically), J.K. Rowling, just published details about her next project: “Pottermore.”
After tantalising Harry Potter fans with a simple site last week, Rowling introduced the site today in the video below.
She explains that “Pottermore” will be an interactive reading experience, in which readers play a role in shaping the story.
That’s vague enough to mean just about anything. But Rowling also revealed the following:
- She will participate, sharing details about Harry Potter that she has been “hoarding” for years but has never told anyone.
- Pottermore will be the exclusive provider of Harry Potter ebooks and audio-books.
Catch that? She’s going direct, cutting out the middleman. Sorry, Amazon.
The whole world will be invited to explore Pottermore on October 31. In the meantime, starting on July 31, a “lucky few” can apply to participate early.
How do you do that?
“Follow the owl,” says Rowling.
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