Postmates promises 30-minute deliveries in its new grocery delivery service

  • Postmates is updating its app with a sleek, intuitive design.
  • The company is offering a new grocery service feature called Postmates Fresh that’s now available in select cities.
  • Postmates Fresh is similar to grocery services like AmazonFresh or Instacart but offers competitive pricing and a 30-minute guaranteed delivery time.

Postmates has big plans to corner the grocery delivery market. This week, the company rolled out a shiny new app makeover that allows users to browse by location, schedule orders, and easily navigate nearby food and alcohol options.

But Postmates’ biggest announcement is the addition of its new grocery delivery service, Postmates Fresh, which is now available in New York, San Francisco, and L.A.

Postmates is no stranger to the grocery delivery market: Over the past few years, the company has delivered goods from stores like Whole Foods, Bi-Rite, and Trader Joe’s. But Postmates Fresh differs from its other offerings, operating more like AmazonFresh or Instacart with a selection of produce and groceries from local markets.

Vivek Patel, Postmates’ VP of business operations, describes Postmates Fresh as an “on-demand farmer’s market” that provides a curated selection of produce and goods from stores offering organic, locally-sourced products, like Urban Radish in L.A. and San Francisco’s Farmstead. Delivery fees are competitively priced: Postmates charges a $US3.99 delivery fee per order (comparable to Instacart’s lowest delivery fee) or $US9.99 per month — a charge that rivals Amazon Fresh’s monthly $US15 service fee — and, says Patel, a delivery can include anything from a single lemon to 50 bags of groceries.

But Postmate Fresh’s most compelling feature is its breakneck delivery time: The company guarantees they will have its groceries at your doorstep within half an hour — a full hour and half faster than Amazon and Instacart’s delivery speeds.

Currently, there’s only 250 or so individual items available on Postmates Fresh, but Postmates plans an adding over a thousand additional items within the upcoming months. In the meantime, the company is keeping an eye on its top performing cities to see where they will include the next addition of Fresh.

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.