Next time you find yourself flying into Hartsfield-Jackson Atlanta International, take a look at the northeast corner of the airport. There you’ll find a groovy looking building with sports cars speeding on an adjacent racetrack. What you are seeing is Porsche North America’s new $US100-million headquarters and Porsche Experience Center, which opened their doors to the public this week.
“Today we celebrate a significant milestone in the history of Porsche as we expand our footprint in the United States and reaffirm our commitment to the state of Georgia and the city of Atlanta,” president and CEO of Porsche Matthias Mueller said. “We are investing more than ever before, heightening visibility for the Porsche brand in the U.S. and worldwide.”
But with the new 27-acre facility, Porsche has created an opportunity to connect with current and prospective buyers.
In fact, the new Porsche compound is the largest investment the company has ever made outside of Germany.
The Porsche Experience Center also features a pair of handling courses and a kick plate course, where drivers can learn how to react when their cars lose traction.
Inside, the PEC features a human performance center, where experts can optimise the fitness of the driver.
Ultimately, the best part is that you don't even need to be a Porsche owner to experience the awesomeness of the new facility.
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