- Australia-based insurance company Budget Direct has compiled a list of the most popular locations in the world for van lifers based off of data from Instagram.
- #VanLife has been hashtagged 6.6 million times and #VanLifeDiaries almost 1.3 million times on Instagram alone.
- Vancouver, British Columbia is the most popular destination and California is the most popular US state.
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In recent years, “van life” has been growing in popularity – a trend that can be seen most prominently on Instagram.
Australia-based insurance company Budget Direct has compiled a list of the most popular destinations for the nomadic van-based travellers by using data from the social media platform.
On Instagram alone, #VanLife has been hashtagged 6.6 million times and #VanLifeDiaries almost 1.3 million times, offering picturesque glimpses into life on the road. Many of these photos show off the tiny homes on wheels and van lifers in nature, surrounded by forests, mountains, lakes, and oceans.
Budget Direct’s list is led by Vancouver, British Columbia, which is followed by Los Angeles and Banff, Alberta. While Vancouver is tagged 4.5 times more than Los Angeles, California as a whole is the most popular US state for van lifers: the Golden State was hashtagged three times more than the next most popular van life state, Colorado.
The insurance company gathered metadata from 25,000 photos that were hashtagged on Instagram with #VanLife by using “custom scripts.” Of the 25,000 images, 10,699 of them had metadata tags of the town or city the photos were in. Budget Direct then gathered all of the locations and compiled them into a list to see which ones were tagged the most.
Keep scrolling to see which locations made the list: