- Popeyes is releasing a flounder sandwich on February 11.
- The chain is still feeling the success of the chicken sandwich over rivals.
- The fish sandwich release right before Lent might be a bid for Catholic customers.
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Popeyes is releasing a new sandwich, but this time it isn’t chicken. The chain is launching the Cajun Flounder Sandwich beginning on Thursday, February 11 across the US.
The sandwich consists of flaky Pacific flounder with Cajun seasoning on a toasted brioche bun with tartar sauce and the fan-favourite pickles from Popeyes’ chicken sandwich. It will retail for $US4.49.
As an added perk, the restaurant is offering “sandwich insurance” to customers who try the new offering. For an extra 15 cents on launch day, customers ordering through the Popeyes app can purchase insurance guaranteeing that the chain will replace the fish sandwich with chicken if you don’t like it.
Popeyes joins many other fast-food chains in offering a fish sandwich, including McDonald’s, Burger King, and Arby’s. Rival Chick-fil-A doesn’t currently have a fish sandwich on the menu, but it sold one in 2019 during Lent when chains often compete to win Catholic customers with non-meat options. Popeyes announcement comes only a week before the start of Lent, so the chain might be making a similar move.
Popeyes famously released a chicken sandwich in 2019 that became the fast food item of the year, leading to record sales and chicken sandwich wars between major face food brands. The competition is still ongoing, after KFC just released a new chicken sandwich and McDonald’s plans to roll out three new chicken sandwiches in late February, and Burger King was spotted testing out a chicken sandwich in October. Wendy’s also released a new “classic chicken sandwich” in October, replacing the older “homestyle chicken sandwich.”
The success of Popeyes’ chicken sandwich has likely kept sales strong as the pandemic led to decreasing sales across the industry. In the third quarter of 2020, Popeyes owner Restaurant Brands International reported sales were up 17.4%, even as sales declines at sibling brands Tim Hortons and Burger King.
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