Photo: By Mr. T in DC on Flickr
Some brand acronyms are instantly recognisable. KFC is Kentucky Fried Chicken, HP is Hewlett-Packard and MTV is Music Television.Others are more esoteric. Companies often rebrand and abandon their old names, deciding to simplify their images down to the acronym on their logo.
We’ve put together a quiz of 12 companies and what their acronyms stand for. How many do you know?
Mars & Murrie's — It's named after Mars founder Forrest Mars and Hershey's Bruce Murrie, since Hershey had control of rationed chocolate during World War II when M&M's came to be
Allen & Wright — The name was taken from the initials founder Roy Allen and his partner Frank Wright
Ingvar Kamprad Elmtaryd Agunnaryd — Founder Ingvar Kamprad grew up on a farm called Elmtaryd in his hometown of Agunnaryd, and combined them all to form IKEA
Minnesota Mining and Manufacturing — It started by mining stone for use in grinding wheels, but now the shortened 3M Company brand is better known for being makers of everything sticky, like Scotch Tape and Post-It Notes
Bayerische Motoren Werke / Bavarian Motor Works — It was named after the region the automaker was founded and is currently headquartered
International Business Machines — Formerly known as CTR (Computing Tabulating Recording), it adopted this name in 1924, and eventually shortened the logo to just IBM in 1946
Hennes & Mauritz — Founded as Hennes, it merged with hunting equipment store Mauritz Widforss in 1968 to create H&M
Consumer Value Stores — It later shortened the name down to CVS, and then-CEO Tom Ryan said the acronym now meant Customer, Value and Service
Daisey Hillblom Lynn — The brand is named after its trio of co-founders: Adrian Dalsey, Larry Hillblom and Robert Lynn
Systeme, Anwendungen und Produkte in der Datenverarbeitung / Systems, Applications and Products in Data Processing — It was originally founded by a group of five former IBMers as System Analysis and Program Development
High Tech Computer — It officially chopped its name down to HTC Corporation in 2008, just nine years after it was founded
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