Poor Circulation: Are Newspapers Ready For Tablet's Prime Time?

dell tablet

Photo: Engadget

The tablet era is upon us, playing out as maybe the last big chance for newspaper companies. By mid-2011, tens of Americans will be tabletizing, as some ready themselves to move to tablet reading of news — and newspapers — and away from that old habit of print.But are those readers, once again, ahead of publishers? Behind the scenes, I see increasing urgency among daily news publishers to get their products on the tablet, though the movement is less urgent and less creative than it needs to be. For the moment, though, put aside product and platform issues. Let’s consider something more basic: knowing customers.

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