- Niantic, the company behind hit mobile game “Pokémon Go,” has raised roughly $US200 million.
- Niantic’s next game will be an augmented reality game based on “Harry Potter.”
The creator of hit game “Pokémon Go,” Niantic, has raised $US200 million in funding as it prepares to release another augmented reality game based on the world of “Harry Potter.”
The new round of financing was led by Spark Capital and first reported by The Wall Street Journal on Friday. Spark partner Megan Quinn will join Niantic’s board as part of the deal. Quinn and Niantic CEO John Hanke worked together at Google before Hanke spun out Niantic from the search giant and turned it into a standalone company in late 2015.
“We are excited to be working with NetEase, Spark, and our other new investors,” Hanke said in a statement shared with Business Insider. “This round enables new strategic opportunities and enhances our ability to make long term investments in augmented reality and the Niantic real-world platform.”
Executives from companies like Apple and Facebook have credited “Pokémon Go” for being the first mainstream game to popularise augmented reality, the nascent technology that many in the tech industry believe will one day replace phones by overlaying virtual objects onto the real world.
Niantic has raised roughly $US33 million in funding to date. The game-maker struck gold when “Pokémon Go” became the fastest mobile game to reach $US1 billion in revenue earlier this year. Niantic recently announced that its next game would be based on “Harry Potter” and include similar augmented reality elements as “Pokémon Go.”
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