The happy greeters at the Apple Store always make me feel welcome, though never special. Maybe they should. After all, if I start to add it all up, I spend a fortune on Apple gear. I suspect I’m not alone among the Apple faithful in that.
Apple is the richest tech company in the world. Though nearly all their money comes from hardware — and in highly competitive markets, such as smartphones and laptops — Apple profit margins are at a shockingly high 38%. The company has long commanded a premium from its customers.
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