Playing With Fire: The Story Of The New Kindles

One year ago, almost to the day, Jeff Bezos gave me the reason why people should carry around a Kindle in the age of the iPad.  No Angry Birds.

“The number one app for the iPad when I checked a couple of days ago was called Angry Birds—a game where you throw birds at pigs and they blow up,” Bezos told me in September 2010. “The number one thing on the Kindle is Stieg Larsson. It’s a different audience. We’re designing for people who want to read.”

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