Playdom — which is being sued by rival social games maker Zynga for allegedly stealing employees and documents — today offered this public response:
This lawsuit comes as no surprise given Zynga’s penchant for litigation. We do not believe in using unnecessary litigation as a business strategy, and we are troubled to see an industry as bright and promising as ours weighed down by such tactics.
We have no interest in Zynga’s “Playbook” or “secret sauce.” Our strength comes from our 111 talented people, and we will defend ourselves vigorously against this distraction.
The “playbook” and “secret sauce” mentioned in Playdom’s response first came up in Zynga’s complaint.
Here’s that part:
The Zynga Playbook is literally the recipe book that contains Zynga’s “secret sauce,” and its contents would be invaluable to a competitor like Playdom. The Zynga Playbook constitutes a collection in one document of many of the most material non-public commercially valuable concepts, techniques, know-how and best practices for developing successful and distinctive social games.
The Playbook is the result of years of testing, development, trial and error, analysing customer behaviour, game behaviour, optimising past successful techniques, and collective know-how that Zynga has spent millions of dollars and more than tens of thousands of man hours developing and devising, and which could only be compiled by developing and deploying successful games over a period of years to millions of them. In the hands of a competitor like Playdom, this document alone creates huge exposure to Zynga as it breaks down in detail and memorializes the company’s key and collective efforts to develop and fit games to the social networking platform in the most successful manner. It is a “how-to” manual that belongs to Zynga.
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