BlackBerry PlayBook Price To Start At $399 For 8GB Model -- REPORT


Research In Motion will be undercutting the iPad on price by $100, “Ryder” at Mobility Insider reports.

Here’s the pricing he’s hearing:

  • 8GB PlayBook: $399
  • 16GB PlayBook: $499
  • 32GB PlayBook: $599

Yes, the iPad has a bigger screen, and at the 16 gig level, the tablets are tied on price, so you could argue RIM isn’t undercutting Apple. But, you can’t buy any iPad for $399, yet, so RIM is winning on price.

Maybe more important that beating Apple, it’s going to make it tough for Android tablets that come into the market to get a lower price.

Caveat: We’ve never heard of Mobility Insider, but the report was picked up at Crackberry, and Boy Genius Report. Mobility Insider says it had one of the first hands-on looks at the PlayBook, so there’s some track record with reporting on the PlayBook. Plus, it’s not like these prices are crazy. After all, RIM’s CEO said the PlayBook would cost “under” $500.

Don’t Miss: RIM Attacks Apple — Makes Video Showing PlayBook Browser Is Way Faster Than The iPad’s

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at