On the job for about month and working for a CEO that didn’t hire him, AOL’s ad sales boss Greg Coleman plans to re-organise his division, called Platform-A, in the next two to four weeks.
Word that AOL will open MediaGlow to ad networks beyond the company’s own Platform-A shook loose the new details about plans at Time Warner’s (TWX) online subsidiary.
We’re hazy on specifics, but we hear the re-org will hinge on two new points of emphasis;
- The importance of selling AOL MediaGlow’s individual brands.
- Opening Platform-A to third party ad nets.
Greg, a Yahoo veteran, replaced Lynda Clarizio in February. She left Platform-A after 2008 ad sales came in down 24% y/y.