- Pizza Hut is giving away free pizza and Super Bowl tickets to the parents of the first baby born after kickoff on Super Bowl Sunday.
- If you’re expecting to give birth on Super Bowl Sunday, plan to post a photo on Twitter of your newborn with the exact time of birth and the hashtag #PizzaHutSpecialDelivery.
- The promotion is a fitting cap to Pizza Hut’s first season as the NFL’s official pizza sponsor, as the chain focused on fans and avoided controversy.
Pizza Hut is giving away free pizza to the first baby born after Super Bowl kickoff.
On Tuesday, the pizza chain announced that it would be giving away free pizza for a year and tickets to Super Bowl LIV to the parents of the first baby born during this year’s Super Bowl. If you’re expecting to give birth on Super Bowl Sunday, plan to post a photo on Twitter of your newborn with the exact time of birth and the hashtag #PizzaHutSpecialDelivery.
The promotion is a fitting cap to Pizza Hut’s first season as the NFL’s official pizza sponsor, Marianne Radley, Pizza Hut’s chief brand officer, told Business Insider.
“We’ve always been about families and celebrating families,” Radley said.
Pizza Hut’s approach to its NFL sponsorship has been strategically family-oriented – a contrast to Papa John’s controversial relationship with the league. In February 2018, Pizza Hut announced it had signed a multiyear agreement to be the NFL’s official pizza sponsor, one day after Papa John’s said it had ended its NFL sponsorship deal.
Papa John’s then-CEO and founder John Schnatter set off a chain of events that would eventually lead to his ousting at the chain. He ignited backlash when he criticised the league’s treatment of players’ kneeling during the national anthem to protest against police brutality. Pizza Hut has focused on fans and avoided discussion of the protests all together.
One year in, Radley says that Pizza Hut will make some tweaks to its approach next season. But, none of these changes will be getting political.
Instead, Pizza Hut executives are planning to start NFL-centric marketing earlier, paying special attention to the draft. The chain plans to double down on personalised and local offers. And, Radley says the chain is “sprinting” towards beer delivery, with plans to deliver beer from 1,000 locations by this summer – a plan that has accelerated due to the NFL partnership.
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