It’s impossible to quantify the exact impact that hosting sporting events has on a city, but Pittsburgh’s tourism board estimates that the Steelers’ two home playoff games could bring around $45 million to the area.
Just the parking tax on the 8,000 parking spots around Heinz Field should generate $100,000.
Hotels, restaurants, bars, and other shops are also seeing a bump in business.
Pittsburgh received an economic bump of about $15 million earlier this year from the New Year’s Day Winter Classic at Heinz Field.
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