Dream Well, a startup which builds mobile applications to gamify running, has grabbed $50,000 in seed funding from the HCF Catalyst healthtech accelerator program.
The platform is a story driven audio-based virtual reality system to use when walking, jogging or running.
The user gets a cinematic sound experience placing them in a story as the hero on an adventure. The game prompts them to speed up at intervals and their performance affects the direction of the story.
Rewards are instant, wins are celebrated, and failings are met with encouragement.
The first release is a fantasy themed title called Fit for Battle where the user plays a knight who ventures out on quests, finds a sinister plot and ultimately saves the kingdom.
Out of 300 tech start-ups which applied for the HCF Catalyst healthtech accelerator program, Dream Well was one of the nine selected for funding.
This is Dream Well’s pitch deck, presented by Joel Turner, Micah King, Chad Turner and Jason Phua: