CBS is again streaming the entire NCAA ‘March Madness’ hoops tournament for free online. This year, they’ve added a really slick, high-quality player. But there’s no stopping Web video pirates.
For example: This Justin.tv channel, which is currently streaming the North Carolina-Radford game. Some 557 people are tuned in.
Why bother? Perhaps some ad revenue? Perhaps the chat room? Perhaps they really hate Microsoft’s (MSFT) Silverlight plug-in? (Required to watch the high-quality CBS streams.) CBS even lets people watch the games for free overseas, so that’s probably not it.
At least CBS’s media buyers are onto the gag: Many of the ads we’re seeing on Justin.tv are for CBS’s live streams.
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