Photo: TBG Digital
Pinterest may be the hottest new media play on the block and the anodyne, addictive scrapbooking site has been welcomed with open arms by marketers such as Procter & Gamble and Kate Spade.But a fascinating analysis of its users and traffic by analyst Ben Hovaness of TBG Digital, a major seller and manager of ads on Facebook and other social media, reveals that Pinterest ain’t perfect. Most disconcertingly, there’s less sharing than you’d think on the site, TBG claims.
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