Pinterest is steadily growing out of the stereotype that it’s just for sharing recipes and planning weddings. The social scrapbook already plays a central role in the social media strategies of visual artists, publishers and certain types of businesses. Now, with the addition of features for pinning music and video, musicians are catching on.
Just as early-adopter bands and artists flocked to Twitter, Tumblr and Instagram, some are experimenting with visual bookmarking on Pinterest. Conventions are emerging as those brave enough to dive in head-first experiment with different approaches.