CHART OF THE DAY: If You Don't Understand Why Pinterest Is A Big Deal, Look At This Chart

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It was surprising a few months ago when Pinterest became one of the top 10 social networks on the web.

A recent Experian study says Pinterest has jumped to the #3 social network position, ousting LinkedIn and falling only to Facebook and Twitter.

Pinterest’s traffic was up almost 50% from February to January 2012 and Pinterest’s unique visitors increased¬† from 11 million to 17.8 million. One week during January yielded 21.5 million Pinterest visits, which is 30 times what its traffic was six months prior.

People are still most engaged on Facebook, spending an average of 405 minutes per month on it.¬† They’re spending about 89 minutes per month on Pinterest.

But all you really need to know about Pinterest is in the chart below. Here’s what its total visits look like since last year — the past three months are nearly a vertical line.

chart of the day, pinterest categories, april 2012

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