Startup Trend For 2012: Sites That Help You Track What You Like Most


Photo: Human Evolution and Computer via Wikimedia Commons

Curation is what magazine editors do best — but the move to online content has changed things a little. Now, users can do their own curation.As a result, the startups that are popular (Pinterest, Quora, and Fab) all have one thing in common: their users can curate content on the Internet.

The poster child for the move to curate more content is Pinterest. We’ve said before, its traffic is exploding. It’s up 40 times in the last six months.

Elad Gil, director of corporate strategy at Twitter, sees this growth as a signal that Pinterest will change content on the Web. Gil wrote about this trend on his blog, showing where content production on the Internet is heading:

  • There’s less friction to publish as we move from Blogger to Yelp to Facebook/Twitter to Tumblr to Foursquare to Path.
  • Therefore, Gil sees an evolution of blogging platforms turning into push-button publishing. So there’s a move from stream-based consumption to a more organised form.
  • It will appear in various industries: for collecting news (Quora), for commerce (Fab), and for social media (Storify).

This year, we can expect to see more Pinterest-type of sites popping up, where users can literally pin up what’s interesting to them and have a place to bookmark it.

Guillaume Decugis, co-founder of, told us, “We can add another trend: the shift from a people-centric model (I follow or friend people) to a topic-centric model (I follow what interests me). The social graph is covered; the interest graph is what’s at stake now.”

Instead of all the streams being focused on real-time information and then disappearing forever, the content is organised in a more structured way. Your way.

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